mardi, juillet 27, 2004

The Branding of Polaroid, 1957 - 1977
Creating a global brand out of thin air is like trying to harness the power of the tides. The marketplace can come crashing down on you, leaving you high and dry. This fascinating look back at how Polaroid forged its brand from 1957 to 1977 demonstrates the power of design, function, and intelligence. Illustrious designer Paul Giambarba, the man who began Polaroid's corporate image development in 1958, uses a weblog format to post his thoughts on different subjects of Polaroid brand history every day.

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